The long wait is over: starting
tomorrow, the Audi A1 will be available to test drive at Audi Centres in
Germany. Deliveries will simultaneously begin in Austria, Belgium,
Luxembourg and Switzerland, followed by most other mainland European
markets from mid-September. The UK will receive its first cars in
The A1 impresses with its progressive
design, superb workmanship and state-of-the-art infotainment
technologies. It offers a vast number of possibilities for customization
and can be ordered in over 800 different exterior versions.
“Reports from our international dealers
show us that interest in the A1 is exceeding our expectations
considerably,” commented Peter Schwarzenbauer, Member of the Board of
Management for Marketing and Sales at AUDI AG. “We will therefore
increase our production capacity by 20 percent.”
Audi had previously expected average
production volumes of 100,000 A1 units per year, primarily for the
European market at first. However the new Audi will now also be launched
in the Asia-Pacific region and in South America in early 2011. “And we
are now also thinking about bringing this generation of the A1 to
China,” added Schwarzenbauer. A total of 50,000 units are scheduled to
roll off the production line in Brussels by the end of 2010.
The Audi A1 will be launched with three
appealing engine options: the 1.2 TFSI, the 1.4 TFSI and the 1.6 TDI.
Each engine features direct injection, turbocharging and a start-stop
system with braking energy recovery. The A1 is the only car in its
segment to combine a start-stop system with an automatic transmission.
Even in advance of its market launch,
the new Audi has caused quite a sensation with more than 150,000
prospective customers worldwide having registered to receive information
about its market launch and the latest campaigns.
Audi has also received the renowned
“red dot award” for its direct marketing campaign for the A1
introduction. At the heart of the cross-media campaign was the
circulation of a magazine series, also available online, that focused on
the new model. The A1 commercial has been broadcast on television this
week featuring music from the new band Torpedo. The exclusive song,
called “An Invention”, was produced by A1 brand ambassador Justin
Timberlake and can be downloaded for free at